Hey, Teen Wolf fandom, Mtv has something for you! It’s called The Collective and while it might seem shiny, nifty, annoying and/or inapropriate, it’s wrapped up in something that’s kind of archaic.
However, if you post to The Collective, you’re required to “respect [Mtv’s] copyrights, trademarks, and other intellectual property rights.” What does that mean for fanworks? We have no idea - there’s no definition, no standards, no explanation. Do you have to respect Gerard or the twins or McCall Senior? Do you have to respect the Nogitsune? (I once had a long discussion with a fellow lawyer as to whether it was possible to “tarnish” Voldemort as a matter of law; this is along those lines.)
What’s weirder is this:
"You shall not … reproduce, modify, create derivative works from, display, perform, publish, distribute, disseminate, broadcast or circulate to any third party (including, without limitation, on or via a third party website), or otherwise use, any Material without the express prior written consent of VMN or its owner if VMN is not the owner."
In other words, they want people to upload fanart and creative expression, but at the same time you can’t create reproduce (like in a collage) or create derivative works from any copyrightable elements of the site, or any TW trademarks.
We’ve seen some people ask whether Mtv could take fanart and other items posted to The Collective and sell them on shirts or postcards - or put them on the Official Show DVDs without asking the artist’s permission. Technically, they can’t because the ToU says, “Posting is for noncommercial purposes only.”
That should mean that Mtv can’t make any commercial use of the content posted to The Collective without getting additional permission and rights from the artist. That’s how we hope it will be read.